You can be the best at what you do and offer the very best products and services, but if you can’t sell, you won’t succeed.
Eric Konovalov, a battle-tested marine and president of the Goal Guide Inc., a consulting firm focused on life coaching, sales training, motivational speaking, and leadership development, wrote this guide so that sales professionals, sales managers and leaders, sales trainers, CEOs, and entrepreneurs can achieve success. He reveals how to
• turn cold calls into valuable conversations,
• ask questions that uncover customer needs,
• grow your market with creative ideas, and
• build rapport after the sale.
Drawing on his experiences on the battlefields of Iraq and Afghanistan, as well as at Guantanamo Bay, Cuba, and the lessons he learned as a sales professional, Konovalov also explains why identifying the goals you want to achieve is one of the most important activities you can do.
The guide also includes exercises, bulleted lists, and questions to ask yourself so you can internalize what you’ve learned and develop a clear vision for where you want to go—and a plan to get there.