Business Data Science: Combining Machine Learning and Economics to Optimize, Automate, and Accelerate Business Decisions

LifeIsTooBusy.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
Use machine learning to understand your customers, frame decisions, and drive value  Spreadsheet models and pivot tables were once the cutting-edge tools of business analysis. But the Big Data revolution has changed everything. Tasks that once required armies of business analysts are being automated and scaled with software, allowing decision makers to go deep into the data to understand how their business is running and what their customers want. This has led to a new superstar job class: the Business Data Scientist who is able to combine science and engineering tools with business and economic context to build data analyses that drive better decisions.
Matt Taddy, developer of the Big Data curriculum at the University of Chicago Booth School of Business, has made a career of training students to use economic principles to connect business decisions to massive data. Business Data Science is an essential primer for those who want to use cutting-edge machine learning to have a real impact on the direction of their business.
With Business Data Science, readers will learn:The key ingredients that make ML work, without getting lost in the hype, and a playbook for how ML and AI can be used to solve business problemsA wealth of real-world examples, including applications of text analysis, pricing and demand estimation, A/B experiments, and customer behavior analysisHow to move from correlation to causation and to use ML tools to make business decisionsAn example-driven education in scripting in R, including a wealth of R-code examples, giving you a launch pad for your own workScalable frameworks ideal for modern cloud computing environmentsWith Business Data Science you have everything you need to connect business problems to data and drive decisions with data analysis. You'll understand your customers better, make more informed business decisions, achieve maximum value--and thrive in today's data-driven economy.

3 comments on “Business Data Science: Combining Machine Learning and Economics to Optimize, Automate, and Accelerate Business Decisions”

  1. Practical and Effective Book on Business Data Analysis The approach is practical and effective. It weaves together concepts in business, economics and statistical analysis (via R language) to arrive at a multi-view perspective in business decision making using data.

  2. Great book! This book is definitely one of must-have in your bookshelf if you want to keep a board horizon about the application of machine learning in economics question or want to find a decent solution for the business problem you ran into.

  3. This is what you have been waiting for... ...if what you have been waiting for is an approachable volume on the tools raising the bar for business decision-making.

LifeIsTooBusy.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com

subscribe

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram