Architect and Entrepreneur: A Field Guide to Building, Branding, and Marketing Yo (Volume 1)

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Part narrative, part business book; Architect + Entrepreneur is filled with contemporary, relevant, fresh tips and advice, from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem: Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you’re an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution: Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, “think big, start small, and learn fast.” It’s a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn’t a singular act; it’s a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you’ll be challenged to craft a brand and you’ll sell it using new technologies. Follow the guide sequentially and you’ll have both the tools and a profitable small business.

3 comments on “Architect and Entrepreneur: A Field Guide to Building, Branding, and Marketing Yo (Volume 1)”

  1. Great for intern architects... I am currently an Intern Architect who would like to have my own business one day. As an intern, I do not usually get exposed to the business side of running an architecture firm and appreciate that this book helps lay out the process and considerations of starting your own practice. It also has sparked ideas as to how I can start my own business while still employed at my current firm. I still have a lot to learn and I am not yet an architect, but I know I do not wish to work for someone...

  2. A concise "why to" for architect and designers. Finally a book (two books) for the sole practitioner architect with relevant and usable information. I am working my way through both books a second time with a highlighter and taking lots of notes in a separate notebook. I have already used the book to push me over the edge in terms of changes to my business. I have had the foundations laid for a while now but lacked some basic and simple information to get going. One could get this information elsewhere in time consuming bits and pieces...

  3. A must read for sure. Don't start your own architecture firm without reading this. This book was just phenomenal. There is so much covered that I would have not even thought of. There are different companies, websites, etc. that he endorses throughout the book. At first, I was thinking, "Hmm, I wonder how much these companies are paying this guy!" However, after questioning and doing a lot of my own research, his recommendations of how to go about things and what services to use really gives you the most bang-for-your buck and he has truly done all the research for...

LifeIsTooBusy.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com

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