New Business Ventures And The Entrepreneur

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Roberts’ New Business Ventures and the Entrepreneur, 6e stands out as a text designed to guide tomorrow’s entrepreneurs down the difficult road ahead. Specifically, the Roberts team addresses the entrepreneur before, during and after the decision to create a new venture. Entrepreneurs need to realize that they are assuming a managerial role- both in a product and people sense. New Business Ventures, 6e will leave students with the skills needed to grasp and implement the general managerial responsibilities required to be a successful entrepreneur. The text provides an innovative approach to teaching the core general management skills via the lens of the entrepreneur. The course upon which this book I based is now the new core required course in general management at Harvard Business School.

3 comments on “New Business Ventures And The Entrepreneur”

  1. Read the first article, Enjoyed Thorroughly Went over the first case of this book and found the information insightful and very interesting.Harvard business review articles or not, this may be a cheaper medium to buy them in. Especially if you buy a cheap used copy.I have begun a class that requires this book, and another class that requires a pack of Harvard business review articles.The pack cost me roughly $32, this used book cost me $11.49 with shipping at my time of purchase.

  2. Good book with supporting data What's best about this book is that it gives supporting data for its claims and models. Typically, "entrepreneurship" is considered a soft skill that can't be taught or shown with data, but Roberts does this with plenty of research and supporting charts.

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