The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs

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Based on in-depth interviews with more than 200 leading entrepreneurs, a lecturer at the Stanford Graduate School of Business identifies the six essential disciplines needed to transform your ideas into real-world successes.

Each of us has the capacity to spot opportunities, invent products, and build businesses—even $100 million businesses.

How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks the six essential skills that turn small notions into big companies. This landmark book is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox.

Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many different fields. From the creators of the companies ranging from Yelp to Chobani to Zipcar, she found that entrepreneurial success works in much the same way. Creators are not born with an innate ability to conceive and build $100 million enterprises. They work at it. They all share fundamental skills that can be learned, practiced, and passed on.

The Creator’s Code reveals six skills that make creators of all kinds of endeavors breakthrough. These skills aren’t rare gifts or slim chance talents. Entrepreneurship, Wilkinson demonstrates, is accessible to everyone.

3 comments on “The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs”

  1. A Great Book to Answer Parts of the Equation I'm constantly reading books on business, personal development and entrepreneurship. What I've found is that each book I've read is a part of a whole and the Creator's Code is no different. I'm thoroughly impressed by the research and the conclusions and I'd recommend this book to any fresh and seasoned entrepreneur on understanding how successful companies were built by those interviewed. What I would caution is that entrepreneurial success is far more encompassing than what this book outlines...

  2. Excellent book with one minor reservation The book is very well written and very well explained on what it takes to create a business. The six skills are spot on; however, I do think there is one skill that I feel should have been there as a separate chapter is ability to sense the timing. I think Peter Thiel said this that "if you are one step ahead, you are a genius, but if you are two steps ahead, then you are a crackpot." I think successful creators have a knack of distinguishing between the two.I highly...

  3. Stories are good, advice is okay I saw Amy Wilkinson speak at an event which is how I heard about this book. The concepts were good, but I didn't think there was much instruction on how to apply to that to one's own life. What made me want to read the book, and what I really liked about it is that it included the stories of how a lot of entrepreneurs and companies got started, like Telsa, AirBnB, eBay, etc. Those stories are inspiring!

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